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April 04, 2022 2 min read

If it’s not bright, red all over and a perfect round shape, I don’t want it and I certainly won’t eat it!

“Every year Australians waste about $10 billion worth of food. In Australia between 20-40% of fruit and vegetables grown are rejectedbefore they reach the shops because they don’t meet supermarkets high cosmetic standards and specifications.

At the other end of the food chain, food waste comprises 35-40% of household garbage. Once it goes to landfill it produces methane, a greenhouse gas.” - ABC

A supermarket chain in France, Intermarche, decided to challenge this and purchased imperfect fruit and vegetables at a reduced cost from producers and sold them at a discount price - they walked out the door. This imperfect produce was also used in an “ugly fruit and vegetable juice” initiative. 

It’s time we considered the outcome of our purchasing habits that contribute to this waste. Overproduction of goods in the quest for perfection, increased expenses for consumers, produce grown in artificial conditions lacking contact with the soil and nutrients required in a healthy diet and increased pressure of our already groaning landfill sites. 

  • When did we become so obsessed with how our produce looks before we eat it?
  • Have we managed to be hoodwinked by supermarkets that anything less than a perfect shape and colour was not worth eating?
  • Or have our purchasing habits over the last decade, sorting through fruit and vegetables in the supermarket, leaving the less than perfect behind, informed their buying patterns?
  • Is this a reflection of a bigger issue our society faces?

The power is in OUR hands as consumers!

The knobbly potato, bent carrot or 2 toned capsicum are as nature intended and as worthy of your purchase as the perfectly shiny, round red apple. Purchasing produce with a thoughtful lens can decrease waste, ultimately decreasing the methane production, and eventually reduce the cost of groceries for the average household, keeping nutrient dense, wholesome, healthy food more affordable for Australians.

See you in the ugly fruit aisle! 

Logistics Status & Pricing Update | 8th Feb 2022

Further to the previous logistics update, the spread of omicron variant continues to play havoc with many courier drivers, warehouse staff, forklift drivers, container unpack crews and administrators across the country.

To make logistics even more difficulty the East-West rail line is closed due to significant flooding including to both the Eyre and Stuart Highways, South Australia.

Please allow (at least) an extra 14 business days on top of your estimated date for arrival.

envirocare earth has always worked our best to minimise delivery costs but as a result of the ongoing issues affecting logistics all online orders will now attract a delivery charge.

FLAT RATES -  WA $15.00, INTERSTATE $20.00.

We encourage you to order in bulk; saving on product, delivery and helping the environment.

Your patience and understanding is appreciated and we hope that normality can return soon.

envirocare earth

Omicron Logistics Status Update | 12th Jan 22

The rapid spread of the Omicron variant has further impacted the logistics industry. This includes many courier drivers, warehouse staff, forklift drivers, container unpack crews and administrators.

Due to the widespread impact of Omicron infections, our partnered carriers across the network are experiencing both a surge in parcel deliveries and major disruptions to their delivery services. With a significant number of people in self-isolation in accordance with state regulations and public health orders, delivery delays are expected across the network due to driver shortages, depots experiencing temporary closures and/or operating with significantly reduced staff.

This has also created some lags in tracking details being updated on carrier websites.

Please allow (at least) an extra 14 business days on top of your estimated date for arrival.

Your patience and understanding is appreciated.

envirocare earth