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December 07, 2015 2 min read

‘Green clean', 'eco-friendly' or ‘green products' has a new name: 'Green Wash'!

We are inundated with products and services that say they are 'green' but are only lip service, but they still suck us in.

Green products have become 'mainstream' or at least that is the perception given. Some careful thought is required to make sure what is being sold as 'green' is in factanything close to being environmentally responsible or making an effort to reduce, reuse, recycle or manufacture with the environment or personal health in mind.

Green wash is prevalent in the personal care and household product markets with minimum labelling laws in some countries (or at least consequences if found out to be peddling falsehoods and marketing) and with the bulk of products being produced in China, Taiwan or other Asian countries when we go shopping for our products we are bamboozled andbombarded with information.

Even plant derived ingredients have 'chemical' names which also adds to the confusion. This with the fact companies can call their brand a name that seems to allude thatthe product is either 'natural' or 'organic' adds to all this confusion. An example: Fictional brand* 'Green Organic Life' implies that the products that this company produces are 'green' or 'organic', at the very least would have some redeeming features but in fact may just be your same run of the mill mass produced petrochemical, sulphate & paraben formulated product range.

They rely on you reading the brand name as an ethos and expecting that the product is green or organic.

It just means we all need to be mindful when purchasing products that we really look at the list of ingredients and the benefits or lack thereof.

It costs more to use plant derived ingredients for personal care, household, pet and food products, so larger companies are going to look at the bottom line for their shareholders, and not get the guilt’s over what’s in the product they are selling.

It requires a commitment from the top down in companies to make the change and keep making changes as science/research dictates new and improved methods to keep our health and our environment being harmed by what we use on and in our bodies and in our homes.

* Fictional name as an example